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Product Discovery Online Masterclass
Getting started
Welcome to the course! (2:43)
How to use this Course and the principles behind it (3:33)
A Primer on Product Discovery
Why do a Product Discovery and what is Dual-Track-Agile? (6:45)
Discovering and Prioritizing Opportunities (10:31)
Product Discovery Teams, Product Discovery Structure and Day-to-Day Integration (7:51)
Product Discovery OKR (6:41)
Case Study Introduction & Material
Description and Status Quo Material
Alignment
Why Alignment matters for your Product Discovery (6:41)
Alignment Tool Overview (5:34)
Alignment Tool Deep Dive: The Mission Briefing (7:14)
Working through a Mission Briefing Example (6:25)
Alignment Resources
Amazon Press Release Cheat Sheet
Intercom Intermission Cheat Sheet
Mission Briefing Cheat Sheet
Mission Briefing Examples
Case Study Exercise on Alignment
Exercise instructions and Submission Form
Research
Planning and Structuring Research (6:52)
Research Technique Overview (5:19)
Research Technique Combinations & Signals (8:29)
Research Technique Deep Dive: User Interviews (10:33)
Interview Technique: Customer Journey Post-It Mapping (3:30)
Research Technique Deep Dive: Surveys (3:52)
Research Technique Deep Dive: Kano Model (5:10)
Research Resources
User Interview Cheat Sheet
User Interview Questionnaire Template
User Interview Consent and Privacy Opt-In Template
Case Study Exercise on Research
Additional Case Study User Research Data & Input
Exercise Instructions and Submission Form
Impact Mapping
A Primer on Impact Mapping (8:21)
Using Impact Mapping in your Product Discovery (6:52)
Working through an Impact Mapping Example (6:14)
Impact Mapping Resources
Impact Mapping Cheat Sheet
Impact Mapping Template
Impact Mapping Example
Case Study Exercise on Impact Mapping
Additional User Research Input (important for HOW Level)
Exercise Instructions and Submission Form
Ideation
Ideation Workshops and Technique Overview (10:14)
Idea Prioritization (6:23)
Ideation Resources
Ideation Technique 'Mash-Up' Worksheet
Case Study Exercise on Ideation
Exercise Instructions and Submission Form
Creation
Prototype Creation & Tools Overview (9:37)
Case Study Exercise on Creation
Exercise Instructions and Submission Form
Validation
Planning and Structuring Validation (15:44)
Validation Techniques (14:25)
Experiment Pairing (9:56)
Validation Resources
Lean UX Hypothesis Template
Experiment Grid Template
Experiment Grid Cheat Sheet and Example
Case Study Exercise on Validation
Exercise Instructions and Submission Form
Refinement
Approaching Concept Refinement through MVP Thinking (5:02)
Turning Concepts into Backlog Items using User Story Mapping (6:24)
Utilizing User Story Mapping in Practice (5:10)
Real-World User Story Mapping Example (Coming Soon)
Refining Concepts using Design Critique (5:17)
Refinement Resources
Backlog Item Breakdown Cheat Sheet
User Story Mapping Examples
User Story Mapping Cheat Sheet
Case Study Exercise on Refinement
Exercise Instructions and Submission Form
What's next?
Pitfalls of Continuous Product Discovery (3:25)
Congrats on Completing the Course! (0:53)
The Product Discovery Student Community
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A Primer on Impact Mapping
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